The Psychology Behind Aesthetics

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When thinking of aesthetics or anything to do with the beauty industry, one may not automatically associate it with psychology, or the study of the mind.  Yet, there is a very important link between the two and for those seeking to follow a career in aesthetics, it’s important to understand the link between physiology and psychology, and why patients may seek treatment.

The Proven Link Between Stress and Pimples!

Most of us know that if we’re stressed we quite often get a pimple, or a cold sore, or perhaps even hives or a rash of some sort.  There is a proven link between psychological trauma and anxiety manifesting into physical ailments.  The level of stress the patient is under can quite often influence the level of physical expression of the disease or ailment.  There’s also the opposite effect; physical appearance can affect one’s state of mind, behaviour and way of life (someone with terrible acne may become extremely shy and less social than someone who has never been affected etc.).

The environment, surrounding society and culture can also serve as a major factor in one’s motivations or desires for appearance expectations and associated cosmetic modifications.  These factors can also provide an insight into a patient’s self image or body image and in extreme cases, body dysmorphic disorder (BDD).

There are many elements that need to be considered when it comes to understanding different patients, and their choices and behaviours.  Some of these include:

  • Sex or gender identification
  • Age
  • Home environment – do they have kids, elderly parents to care for?
  • Culture, background
  • Surrounding Society
  • Socio-economic status
  • Body image

A Step Ahead of the Rest

The majority of clients seeking beauty or cosmetic treatments are doing so in order to make themselves feel better about their appearance; there is emotion behind the motivation.  Whether it’s stress, anxiety, societal pressure, career insecurities, physical; identifying these underlying emotions may give you an advantage over other practitioners, if you understand the patient and their motivations for seeking treatment.  It can also be a great tool to knowing which treatment will suit the client or what result will satisfy their needs.  Building a good relationship with your patients or clients is paramount to ensure return business and satisfied customers, as providing an all inclusive approach to the consumer’s well-being is expected in today’s world.

When Things Go Wrong

It’s also important to be able to counsel your clients if their results are unexpected, not what they think they asked for, or they have an adverse physiological reaction.  Understanding someone’s deeper motivations and psyche for any type of cosmetic treatment or enhancement will allow you to deal with any fall outs or unexpected results.

It is also important to be able to identify when a potential client might NOT be suitable for cosmetic treatments.  Someone with BDD may be obsessed and not psychologically sound to make choices when it comes to having more treatments done, and it’s important to be able to advise these patients accordingly.
Being aware of the underlying factors for a client and how this impacts their decision to seek assistance will empower aesthetic technicians and dermal clinicians to provide more comprehensive treatment options and deliver desirable results.

 

Image Source: Esteem Medi Spa

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